Regional Property Market Update Autumn 2021: South East Home Counties - Kent and East Sussex

Price growth strong across all regions

Annual property price growth in the South East is significantly stronger than a year ago, as the shortage of property to buy continues to support prices. Agents across the region report the current sales to stock ratio remains high (RICS), with properties selling in just 39 days.

Double-digit property price growth is evident in seven areas of the South East Home Counties: Kent and East Sussex. Hastings and Eastbourne are currently the strongest performing areas.

Surge in sales 

It is estimated 880,000 property sales took place across the UK in the first six months of 2021, the highest half year total ever recorded and 50% higher than the same period in 2019 (HMRC). It is anticipated sales will top 1.5 million over the course of the year. Buyers have been spurred on by a desire for change and financial savings as a result of taxation ‘holidays’, with over 60% paying no tax on their purchase. 

In the South East Home Counties, the most active housing markets over the past year have been in Tonbridge and Malling, Wealden and Ashford.

Space to be

The search for space continues to drive many buying decisions. As businesses adopt more flexible ways of working, blended working patterns are set to become the norm for many, and personal wellbeing has shot up the agenda. The local environment, gardens, greater internal square footage and a demarcated space to work from home, all continue to be deemed more important property features in a new home.

Contact us

Make the most of double-digit property price growth with the best estate agent in your area. Contact your local Guild Member today.